Posts Tagged 'iphone'

Apple iPad – First Impressions

Anyone who was online yesterday couldn’t fail to hear mention of the new offering from Apple, the iPad.

But after what seems like endless rumours, what are everyones thoughts on the actual device?

First off, it’s great to know that the initial rumours surrounding the Apple tablet being called the iSlate where completely wrong – god knows how they would have put a positive spin on a name like that?! However, last night Twitter was already ablaze with jokes about the iPad, #iTampon even became a trending topic.

Initial impressions of the device are that it is a larger version of the iPhone with a beautiful 9.7 inch screen. Relying largely on a similar interface to that of the iPhone and iPod Touch it’ll be easy for users to transfer across to this device. However we suspect it would largely be used as a secondary computer due to it’s lack of support for Flash and the fact that it doesn’t currently support the running of multiple programs at once – knowing Apple this will be introduced with the 2nd gen iPad.

The battery life is a world away from that of the iPhone with a whopping 10 hours, making this the perfect device to use as a video player for trips away. The e-book reader also seems to be the most intuitive out there at the moment not only is it fast, it also has a nifty application that enables users to watch any videos embedded into the article without the need to navigate away from the initial page. It looks like the Amazon Kindle may have huge competition here!

Overall it is a great, though non-essential bit of kit, and at a competitive price I imagine they’ll fly off the shelves. It’ll be interesting to see if the same pricing structure will be applied to the UK market though.

I don’t care what you say, I still love my tiara wearing, beauty pageant phone!

I absolutely love this video right now. The latest Droid advert from Motorola and Verizon takes a swipe at the iPhone by asking “Should a phone be pretty?”. Well I don’t know about you, but I quite like my phone being pretty and I certainly wouldn’t say it’s digitally clueless!

Still the video made me giggle.

Is Fiddy’s app a little watered down?

50 Cent

If you’ve got an iPhone, and lets face it, who hasn’t these days? Then chances are you know there’s an app for just about anything. The latest in a long line of branded iPhone apps comes from 50 Cent who has joined forces with Vitamin Water to create a free app that enables users to create and share their own mixes of Fiddy’s track ‘Baby By Me’ which is off his new album, ‘Before I Self Destruct’.

Following in the footsteps of artists such as T-Pain, Snoop Dogg, Lil’ Jon, Soulja Boy and P. Diddy this app seems a little watered down in comparison, with only one track available to mix, however this app is free and 50 Cent is offering the user that creates the best remix on the app (and then shares it on the apps branded site) a chance to meet him.

Only time will tell whether it’ll be more Bye, Bye Baby than ‘Baby By Me’!

50 cent

Pizza Hut’s iPhone App breaks $1million sales

More and more companies are jumping on the iPhone app bandwagon to increase brand awareness, brand reach, and more importantly, sales. But how many actually achieve this?

Pizza Hut launched their iPhone app 3 months ago and have generated over $1million worth of sales in that time. How?

The big advantage for it’s users is the 20% discount they get from ordering via the app. Then there is the coverage that Apple have given it in their commercials featuring it as a ‘must-have’ app, but even Pizza Hut have been shocked by it’s results. Bernard Acoca, senior director of digital marketing for Pizza Hut told MobileMarketer:

“We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app.

IPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us.”